my style

SincerelyJules S/S ’14 Lookbook.



So excited to share with you our new SJ SS ’14 collection! Yay! Finally! We are so happy to introduce to you a super fun, sunny, and colorful collection perfect for the upcoming summer at the beach or anywhere!

My favorites? Dry Clean only , Pineapple + Flamingo… oh and Ciao! So cute!

Check out the look book photos and shop away HERE! Hope you guys love ’em as much as we loved making them! Thank you for supporting and believing in our line- means the world!! xoxo

Make sure to follow us on instagram: @shop_sincerelyjules

sslookbook10 sslookbook sslookbook1 sslookbook2 sslookbook4 sslookbook5sslookbook11 sslookbook6 sslookbook8 sslookbook12 sslookbook7

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  1. Fayna Comment #1

    Love, love, love…. Several years I have been obsessed with pink flamingos and pineapples. You look beautiful with anything, you’re my inspiration!


  2. Su nd Chris Comment #3

    Love, love, love this collection! Amazing pictures!

    xx Su

    • Rachelle Comment #4

      Love love love the new collection, you are so cute.


  3. carol Comment #5
  4. Liz Comment #7

    great stuff!!

    doing a giveaway on my blog!

  5. tunuevolook Comment #8

    love all the looks!
    the last one is th ebet for me!!
    Visit my blog: Tu Nuevo Look
    Follow me Facebook Tunuevolook

  6. Natali Comment #9

    Fabulous look book! Love your tees and sweatshirts!

  7. Pinja Comment #10

    I absolutely love this lookbook, the pictures look awesome!

  8. Julie Khuu Comment #11

    Love your kicks in that last shot with the flamingo! So retro fab meets palm beach mod babe! You’ve got the most killer instincts when it comes to dressing down in a casual luxe way! Sun faded SoCal looks- your signature! Beautiful collection!

    Peace. Love. LOL!

    Haute Khuuture Blog

  9. SweetMona Comment #12
  10. Tamera Comment #13

    OMG You’re such an inspiration! I love Dry Clean, Only! Keep going! You’re a star!

  11. Kimberly Ann Comment #14

    Loving these so much! That sweater is especially adorable!


  12. Lua Comment #15

    Me encanta todo Dioooooss lo quieroooo!! Que mala es la avaricia!

    New post en el que Yves Rocher te regala una sesión de belleza!!

  13. Pingback: Actu mode : SincerelyJules S/S ’14 Lookbook.

  14. earn money on facebook Comment #17

    Yes! That is exactly what is waas seeking. Have already been searching for a while now,
    and eventually I discovered this. Thanks a-lot for writing
    this blog post. You really diid an excellent job here
    with your blog. I will keep following this blog.

  15. Eva Comment #18

    This looks truly amazing, congrats!! xx

  16. Dominique Comment #19

    you look so stunning!


  17. FashionEdible Comment #20

    Amazing tees, all beautifully styled! And this lookbook is fantastic! FashionEdible

  18. Donna Comment #21

    Hey Jules! I absolutely looooove all your tees.:) I want the Less is More sweatshirt and the Dry Clean Only tee. Gorgeous collection and perfect for the beach or going on vacation.



  19. Mariska Oldenburg Comment #22

    Love the pineapple tee and the flamengo! Amazing collection and lookbook!

  20. Camille Comment #23

    Love it ! Such an amazing collection

  21. Chrystin Comment #24

    Love the “Dry Clean Only” and “Less is More” tops!!

    Kisses from Buenos Aires!

  22. Marta Comment #25

    What an amazing lookbook! The pictures and the outfits are superb! Nice job Jules. My favorites are the one with the palm tress, the cali and the ciao tee. The camo skateboard is super cool! :)

  23. Hana Comment #26
  24. Marta Comment #27

    What an amazing lookbook! The pictures and the outfits are superb! Nice job Jules. My favorites are the one with the palm tress, the cali and the ciao tee. The camo skateboard is super cool! :)

  25. Men0s es más Comment #28

    Me gusta todo!!!!!!! Besos

  26. Giulia Comment #29

    This is a really nice collection, my favourite is for sure the Flamingo one, so cool! :)
    Have a lovely day!

  27. Courtney Comment #30

    Omgosh, so cute, I can’t stand it. I love how you take a lot of items I wouldn’t think were cute by themselves and turn it into something fantastic.

  28. Rougeuse Comment #31

    Vibrant and colorful pictures, really like them! Your sunglasses are too cool! x

  29. Belen Comment #32

    love the pineapple one and the sweater. less is more!
    I’ll get one :)

  30. Leesa Comment #33

    wow, you look really amazing!

  31. Ellie Comment #34

    This lookbook is seriously perfect! I feel so inspired to go outside and relax by the pool..except it’s freezing outside and I don’t have a pool. But as soon as the weather gets a bit warmer I am definitely going to be trying to emanate the same levels of cool as you.

  32. Thankfifi Comment #35

    love them all and I am so with you on ‘DRY CLEAN ONLY’ – that’s my fav.x


  33. Sharon Comment #36

    Stunning!! <3

  34. Mireille Comment #37

    I love yuor tees, simple and perfect!

    xoxo Mireille

  35. Sai Comment #38

    Can you please identify the beaded jacket you are wearing? Love!

  36. TERESA Comment #39

    Loving the looks! Very casual and fun and very summery!


  37. Emma Fox Comment #40

    Loving the life preserver ring! I’m big into boating, so this would be really cute over a bikini! Pineapple & flamingo are definitely my other two favs! Going to check out the shop now.


  38. Abby` Comment #41

    Love the less is more sweatshirt!


  39. LOLA Comment #42


  40. Monika Comment #43

    You are a vision, as always.

    Sweet mix 😉

  41. Lou Comment #44

    Wauw, really love the collection!!!
    And the pictures are amazing <3


  42. LaTisha Comment #45

    Gorgeous, as always! I love the “Less is More” shirt! Super chic and on time for the warm weather! Way to go!


  43. Elisabeth Comment #46
  44. Paige Comment #47

    Loving all these easy and casual looks!


  45. Pingback: Street Style, April 2014 - Just The Design

  46. Feyi A Comment #49
  47. Cara Comment #50

    Congrats on the new collection – so cute! Loving the pineapple, “Less is More” and “Dry Clean Only” – So good. Great spot for a look book shoot, too!
    xo Cara

  48. Joy. Comment #51

    OMG! All these design and shots are truly amazing. Such a talented lady!
    With love,


    | |

  49. Thefashiongals Comment #52

    The photos are so vivid!!.. Love the look with the blazer and the tee and the last one!

  50. My Style Diary Comment #53

    Awesome lookbook! Love all the outfits.

  51. monkeyshines Comment #54
  52. lygie Comment #55

    so cool, bright, and summery. love the tees!

  53. Fashion Party blog Comment #56

    Congrats on the collection! It looks great, the Flamingo shirt is my favourite! :)

  54. Alexandra Aimee Comment #57

    These are great, Jules! And oh my gosh, the dry clean only top! Too cute.

    — Alex at Cashmere Kangaroo

  55. Tsangtastic by Jenny Tsang Comment #58

    Congrats on your newest collection! 😉

    xo Jenny

  56. Tsangtastic by Jenny Tsang Comment #59

    Congrats on your newest collection dear! 😉

    xo Jenny

  57. Cheyenne Comment #60

    Love the collection it’s so summery!

  58. Maggie Comment #61

    Aw, you never fail to inspire me! I love the Vans! xx

  59. Sofie Comment #62

    Hello Im French Sorry for my english :) The trademark khaki shorts and shoes ? Please thank 😉

  60. It's About L.A Comment #63

    Great photos, love those sunnies and those jackets, very nice collection

  61. Miranda Comment #64

    I am in love with the picture of the blue shirt with the yellow and white striped towel. I need that top. These are all gorgeous photos – such a beautiful lookbook. Congrats!

    Miranda xx |

    P.S. your tan is lovely!

  62. Tamara González Comment #65
  63. el armario de la nena Comment #66

    these pictures are full of energy!

  64. sasa Comment #67

    Love these tees<3

  65. Raphaela Comment #68


  66. Lisa Comment #69

    Love the fashion in these photos
    L x

  67. Vivian Comment #70

    LOVE the embellished blazer! Great lookbook~



  68. ALICIA WILLS Comment #71




  69. pia Comment #72

    Wow this is amazing! I can’t even decide what I like best. The red T-shirt perhaps, or the beige blazer and denim shorts! Beautiful!
    Fashion latte with vanilla

  70. Amanda Comment #73

    Hey Jules,

    Where are all of these sunglasses from? Love the new spring collection! Great work.

  71. Sara Comment #74

    Love these pictures!!

  72. Marija Comment #75

    Collection is amazing, my fave is the flamingo tee, so adorable!

  73. Sharon (Style-Chameleon) Comment #76


    The shirts are so cute!

  74. Elizabeth Hawn Comment #77
  75. Daisy Comment #78

    These pictures look amazing!!!! Love all the outfits you’re wearing Jules!

  76. Eline Comment #79

    I absolutely love it!! They are amazing ^^

  77. A. Comment #80

    Come in FRAAAAANCE !!

  78. Jules Comment #81

    Love love love! Want almost everything 😀

  79. fashionaltitude Comment #82

    So glad to see you back online…I have been checking everyday to read your posts but it was empty.
    So welcome back! :-)
    I love your collection of tops, great job Jules!!
    will order some of them.

    xo. Mireille alias fashionaltitude

  80. Camilla Comment #83

    Jules these all look AMAZING – love the palm tree print one.

    xo Camilla

    Into The Fold

  81. Kristina Wilde Comment #84

    So amazing. Classic tees. I just love the palm tree one!

  82. Jamie W Comment #85

    Love your lookbook! Can’t wait for summer!

    Jamie W

  83. Shanice Comment #86

    These photos are seriously BEAUTIFUL!

  84. Renata Comment #87

    Wonderful photos!!

  85. Lucy Comment #88
  86. Laura Comment #89

    Love your pics and your style! that skirt is so so pretty :)

  87. Faith Comment #90

    Just fabulous!

  88. Juan Comment #91

    I love it! a very colorful and fun collection … We are already looking forward to the summer 😉 I like all sunglasses.

    SUIT & TIE:

  89. Comment #92

    Hi! I’ve just discovered the blog and
    I’M absolutely in love with those military trousers…where can IFind them or similar. Thankssssssssss

  90. Tamia Comment #93
  91. State beauty Comment #94

    Love everything in the collection! And this lookbook is really great, all the outfits, the light of the photos. Love them!

    Congratulations for the job!

  92. Niss Comment #95

    loved all of them! and your nails are so cute. x

  93. Jasmin Comment #96

    LOVE all off them. Cant wait to wear them.

  94. Ericka Garcia Comment #97
  95. Carolyn Comment #98

    exciting! loving the new looks!

  96. Esther Comment #99
  97. Ashley Madekwe Comment #100

    Love it all! Congrats lovely xoxo

  98. Fashion Musings Diary Comment #101

    Gorgeous tees and styling!

  99. Tonya Comment #102

    These are so wonderful! I love every single one of them, and they’re styled perfectly of course 😉
    You’re seriously such an inspiration!

  100. Roos Comment #103

    Your photos are always so stunning! I love your style and this is my favorite blog! Thankyou :)

  101. Helen Comment #104

    Lovely collection Jules!! Best of luck xx

  102. Alison Comment #105

    I just want to say congrats! Your collection look amazing ! you rock!
    Love it love it love it !!!

  103. pipa Comment #106

    Love this collection! Amazing pictures!!!!

  104. Eni Comment #107

    Wow, love it so much! All of the outfits are amazing and the photos are so cute!

  105. GL Comment #108

    Sincerely PER FECT! (I can see they will be out of stock really soon)

    Can you share where the last pic bermuda comes from?


  106. Whitney V Comment #109

    Gorgeous photos, love the pineapple one, the sweatshirt less is more, and how you pared all palms together in the tee and skirt!! Congrats on your new line and best of lucks!!

  107. Cassandra Comment #110

    Beautiful !! So great new top !
    Xx beauty !

  108. nogagui Comment #111

    Enhorabuena por tu colección!!! 😉

    Las camisetas me gustan mucho, dicen vacaciones de verano!!!!

  109. Lindsay Comment #112

    I have a few of your shirts already and when I saw the Breakfast Club tee, I knew I needed that one, too! Plus at least 3 more in this set. :)

  110. kerstinwears Comment #113

    love the multi coloured nail polish look :)


  111. Julie Comment #114

    Congrats Julie! Your new collection is beautiful! Pics are so cool!


  112. WEAR EAT LOVE Comment #115

    Amaaaziiing. I love it all!!!


  113. Roos Comment #116

    love you pictures !!

    want to be as good as you !!

  114. Beth Norton Comment #117

    These photos are absolutely beautiful and I just adore the new collection. I want all of your tees! You’re such an inspiration.

    Beth xo.

  115. Lara_Starchic Comment #118

    Hi!!! Do you still have the collection at Colette?? I’m from Spain, and I’m going to Paris in the next few weeks, and I’d love tou buy some of your tees!


  116. The Fashion Panda Comment #119
  117. Valerie Comment #120

    Your sandals are really fab!

  118. Kendra Comment #121

    Love these tees! And those cheetah-ish print saludos! Where are they from??

  119. patricia Comment #122
  120. Elena Comment #123

    Same outfit, huge price difference! with a twist 😉 check it out on my fashion blog and please follow me! I always follow back!

  121. Jen Comment #124

    My favorite is the Dry Clean Only one! x

  122. fed modeblog Comment #125

    You are very beautiful and how wonderful location you picked on those photos

  123. Nicol Comment #126

    You look amazing , I like your hair.

  124. Madison Martine Comment #127

    Your pictures are perfect! Love all your outfits so much!!

    Madison Martine

  125. Camille Comment #128

    These pictures are just amazing! I love these bright colors, your nails are perfect!
    The collection is also really cool! And of course you look gorgeous! Can’t wait for summer!

    Bisous from Paris
    xx Camille

  126. Maria Marques Comment #129

    Great collection! (;

  127. Stephanie Comment #130

    Simply fun and beautiful, I loooove that “Cali” tee!!


  128. nikki Comment #131

    such a fun collection! i love this!


  129. Comment #132

    The last look is so cute!!

  130. Anastasia Comment #133

    Nice collection, reflects your own style.


  131. Priscila Comment #134

    Love your lookbook!!and love this palm-tee!
    My Showroom

  132. fashiondreamzz Comment #135

    Great job, I love everything!


  133. Fashionruelle Comment #136

    Love love love it! My favorite – less is more blouse !!!!

  134. Mary Comment #137

    words cannot describe how amazing this collection is! my faves are the ‘cali’ and the palm tree print. oh and the pineapple too! so cute xx


  135. Chris Comment #138

    Love the new collection! Amazing pictures!

    XoXo Chris

  136. fashionaltitude Comment #139

    just ordered a popsickle tee and a less is mpre swetashirt…missed the blue sweate…hope there will be soon
    some replenishment…
    great job!

  137. Poppy51 Comment #140

    Great job ! I love all these looks!!❤️
    (Where are those kaki shorts come from :)?)

  138. Makayla Comment #141

    Love the tshirts!
    I’m new to blogging & would appreciate it if you’d take a look at my blog:

  139. Shannon Comment #142

    Loving all these looks!


  140. Deanna Comment #143

    Love all of the tees! & I especially love those heels in the last picture 😀

    Because I’m Obsessed

  141. Cindy Comment #144

    I love all the looks in this Look Book! Can’t wait til it comes out <3

  142. Diandra Comment #145

    Me encanta!! Estas hermosa, ame tus outfits

  143. nadya Comment #146

    que estilo por dios me encantas!

  144. despoina Comment #147


  145. Noush Comment #148

    Perfect <3

  146. Anita Comment #149
  147. Pingback: Friday Fun

  148. Paola Comment #151

    Beautiful lookbook!

  149. Diana Comment #152

    Hola!muy chulo todo, ¿De que marca es la chaqueta de colores?es preciosa!

  150. Marila Ribeiro Comment #153

    All look are beautiful!

  151. karina Comment #154

    I love your blog. I think you can not have more style because I love every look that you get. Kisses dear.

  152. Rocío Comment #155

    great post! I love each outfit!
    New post up on my blog! Check it out!

  153. Pauline Comment #156

    So perfect. Totally love them! <3

  154. Faima Comment #157

    Beautiful! Love Paris♥

  155. Esther Comment #158
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  157. Carolina Comment #160

    LOVE LOVE LOVE your style!

  158. Paqui Comment #161

    Q talla llevas tu de la camiseta roja ?es q me la quiero comprar y quiero saber la talla q llevas para orientarme graciasssssss

  159. Letitia- The Fashion Editor Comment #162

    I can’t say enough about this post! I love all the outfits.

  160. Morgane JoliesChromes Comment #163

    Your collection is PERFECT for summer… It brings us sun !! the pineapple one is amazing !
    Such a talented woman <3

  161. Laura Comment #164

    Perfect hun! I love the one with ananas :)


  162. Givenny Comment #165

    Wauw! Love the tshirts.
    But where is the green beaded jacket/blazer from? It’s the fifth picture. It really is amazing!

  163. Camilla Comment #166

    Love, love, love your blog! Do you mind sharing who makes the khaki shorts & gladiator sandals paired with the flamingo shirt in the last photo?

  164. Elke Comment #167

    Great photos and clothes. I love the Bermudas on the last photo most. great Inspiration.
    Best regards,

  165. Candace Comment #168

    I love that flamingo shirt!


  166. Fashion by idag Comment #169

    Wow, your are so beautiful!!

  167. Pingback: COVET

  168. Monica Comment #171

    Does anyone know what is the nail polish brand. Color are so nice and vibrant!

  169. Zakiyyah Comment #172

    Who makes the green shorts your wearing with the flamingo tee?

  170. Bethany Stefan Comment #173

    Trying to figure out what brand the gorgeous olive green (or army green shorts) are…. that you are wearing with the flamingo tee… thx, I’m on polyvore …. @bjigg

  171. Cristina Comment #174


  172. Leopard x Lipstick (leila x esther) Comment #175

    From the bottom of our hearts… you got thé best style!
    Keep rockin’!
    xo from Belgium

  173. Haley Comment #176

    Love this look book!! Where is the beautiful beaded/sequin jacket that you’ve styled with the pineapple top from!?! Thanks!

  174. Jacqueline Comment #177

    I love your style! I’m very interested in where/what brand of shorts your wearing in the last pic? (The one with the pineapple shirt and gladiators).

  175. Jacqueline Comment #178

    I mean’t the shorts in the pic with the flamingo shirt. Please please (I’m obsessed)…;)

  176. Filippa Comment #179

    Hi Jules!
    I love your style and how you dress! LOVELY!
    I have a question, where did you buy the colorfull jacket in the photo with the pineapple tee, the jacket with alot of patterns and colours? It’s very pretty! :)

  177. Pingback: The Flamingo Effect | NETROBE

  178. Pete Comment #181

    Nice photo set

  179. Pingback: Pineapple Prints | The Blue Bijou

  180. Melissa Comment #183

    Where can I get the sequin jacket ?? X