Havaianas S/S ’14 Lookbook


This whole summer has been so much fun because I’ve been spending it with Havaianas! Excited to share that we have teamed up to shoot their S/S lookbook!

My team and I had so much fun shooting this look book because Havaianas are the quintessential item for my California laid-back style! Between the locations + fun styling, we had the best time collaborating with Havaianas. They’re definitely a staple in my closet!

Here are some of my favorite photos from our photoshoot. It’ll help show you how you can style Havaianas outside of the beach… yes! You can wear them anywhere!

You can read more about it and see the full look book on their site, here!

Thank you Havaianas for allowing me to have fun and be creative! Loved the look book!



Special thank you to my SJ team!

Temoc Gonzalez for the always amazing photography & love.
Jadene Munson for making me pretty with hair & makeup.
Saga Beedy for your dedication + putting this together!

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  1. B.A.D | Blog About Design Comment #1

    What a great collection of photographs. I like the pink sandals second from the bottom :)

    Check out the B.A.D blog:

  2. Yvespink Comment #3

    Gorgeous look, love the pieces so ideal for summer

    Check Out My Outfit Post

  3. ediot Comment #4

    really stunning shots. you look beautiful

  4. TRENDSURVIVOR Comment #5

    Amazing styling and photos! Love the cool summer vibe!
    x Nina

  5. Su nd Chris Comment #6

    Totally loove these pictures! You always look so perfect!

    xx Su

  6. Vivian Comment #7

    Love how they come in so many different colours!

    LIVE . IN . LOVE


  7. Fashionandcash Comment #8

    I love your summer style :)

  8. Peppermint Dolly Comment #9
  9. Julie Khuu (@HauteKhuuture) Comment #10

    You are so friggin FAB can’t stand it babe! Loving that mix with the fringey tweedy jacket…SoCal cool at it’s finest! They picked the PERFECT spokesmodel! Killin’ it with these flips!

    Peace. Love. LOL!

    Haute Khuuture Blog

  10. Rebecca Comment #11

    Can I ask what color is your toe nail polish? I’m looking for a neutral nail polish that works well with olive skin and yours look great!

  11. Shirley Comment #12

    Amazing shoot, loving the styles!

  12. Camille Comment #13

    These pictures are just awesome ! You look great, as usual ! I love the way these Havainas perfectly match each outfit. This shows how to be stylish even with flip flop. The SJ team is full of talented people !!!
    Bisous from France,

  13. Sanja Comment #14

    Great outfits!!

  14. Emma Comment #15

    Very fun photos! I love the polka dot havaianas they seem perfect for the beach

  15. Carolyn Comment #16

    you’re the best model for Havaianas! amazing shoot and outfits!

  16. Janina Comment #17

    Flip flops are everything to me! I loved this post so much <3
    XO Janina

  17. Klaudia Comment #18
  18. Katarzyna Comment #19

    stunning! ;))

  19. Isida Comment #20

    I do love a good pair of havaiana flip flops!

  20. ~ Carmen ~ Comment #21

    I’m not the biggest flip flop person, despite being a Californian who works right next to the ocean. At least Havaianas have a large variety to colors to choose from. :] // ☼

  21. Helen Grace Comment #22

    The Sincerely Jules Team did an amazing job! I love all of the photos–you look so lovely! I totally agree that Havaianas really capture the laid-back California style.

    -Helen Grace

  22. Reichel Comment #23

    Just WOW, love this shots 😀 – New new post <3

  23. Laura Comment #24
  24. Marija Comment #25

    You really do have an amazing team behind you!
    And I love how you make simple shoes like that look so fab!!! xoxo

  25. Katey Comment #26

    Love all these looks, your style is just amazing! Havianas are all great, love the light gold ones!

  26. Lauren Comment #27

    what a fab collab, the images are great and they suit so many outfits :)
    Lauren x
    Britton Loves | Fashion Lifestyle + Photography –

  27. Oline Ama Comment #28

    So nice pictures!

  28. Dominique Comment #29

    you look stunning!


  29. olivia Abdelmalek Comment #30


    Olivia Abdelmalek

  30. sasha Comment #31

    I could spend my whole summer in havaianas, so cimfy and pretty:-)

  31. Eva Comment #32

    Such a cute collection and love the photos! xx

  32. Leesa Comment #33

    totally awesome looks!

  33. Natali Comment #34

    Fantastic lookbook! Hawaians are my favourite flip flops for Summer :)

  34. SweetMona Comment #35

    amazing pics!

  35. lauryn lasko hock Comment #36

    Your style is absolutely insane! I wish I could put together outfits like you do.
    xo Lauryn
    Lauryncakes | Beauty & Fashion

  36. Whitney V Comment #37

    Amazing photos and styling, love the umbrella and the way in which you put together the different havaianas with outfits!! I, too, am a huge fan of wearing flip flops with dif outfits all the time, I always do it in Costa Rica, not so much in London as the weather doesn’t really allow it, lol! Anyway, congrats hun!!


  37. nikki Comment #38

    what a fun campaign!


  38. nikki Comment #39

    what a fun campaign!


  39. Alexsandra Bernhard Comment #40

    Stunning – the lookbook is amazing x


  40. Grace Denny Comment #41

    So many outfits in one post!! Love love love!!

    XO, G from grace’d

  41. Chris Comment #42

    Gorgeous, I wear havaianas for a really long time and still love it!!Also like the top with holes and long sleeves!!

    X Chris

    ♥ ♥

  42. Grace Comment #43

    This is lovely! So many beautiful sandals and looks!

  43. Elizabeth Hawn Comment #44

    great photos and flip flops!

  44. ivanasworld Comment #45

    Beautiful pictures :)

  45. Kate Comment #46
  46. Elena Comment #47

    I love how much you’ve been posting lately! I get so excited whenever I see a new post! :) I adore how you styled these simple yet summery sandals. May have to purchase some for myself ^_^

  47. Jess Comment #48

    Amazing outfits! I love Havaianas flip flops, I have a lot! 😀
    Please, check out my blog!


  48. Michelle Lee Comment #49
  49. monkeyshines Comment #50
  50. Stephanie Comment #51

    Beautiful and fun! Love the look book so summer SoCal :)


  51. Andres Poiche Comment #52
  52. Jeanne Comment #53

    I have three pairs and wear them all the time!

  53. The Daily Shoe Comment #54

    What an utterly FAB post – the photos are fantastic. I love the lightheartedness of the colours and styli6ng with the Havaianas. You nailed it!

  54. Laura Mitbrodt Comment #55

    Fun! I want that giant ice cream cone.

  55. am2pmchic Comment #56

    Lovely post, and cute campaign.

  56. Marie Comment #57

    Im obsessed with flip flops, or “flipes” what I call them!


    LivRiot on Bloglovin’ & I’ll follow back :)

  57. Maurane Comment #58

    Hi Jules! You’re amazing in these photos. Sorry for my english, I’m a french student, and I work for improve me. So, I’ve got Havaianas too, and we are agree that the style is as well as the quality. As the content of your blog. Good luck for the future. “Tu es dingue” 😉 xx

  58. Debbie Comment #59

    Amazing photos Julie!! Love them all! great work!
    kisses and have a perfect summer!

  59. claudia Comment #60
  60. Camille Comment #61

    Very nice pictures

  61. Albertine Comment #62

    Your pictures are amazing, love Havaianas as they are really comfy!

  62. Julie Comment #63

    I love photos so much!!


  63. Savannah Comment #64

    An all time favourite x

  64. Maya Comment #65

    great pictures and looks!

  65. Jint Comment #66

    Love these sunny pics!
    WIN a pair of leather Laimbock gloves, enter the giveaway on my blog!

  66. Miri Comment #67

    Pretty lookbook! Love how you styled the flip-flops!



  67. Lindsay Comment #68

    I love the pink flops. Great photos.

  68. Cris Comment #69

    I love the flip-flops. I bought a pair of Havaianas in Brazil and they are great! By the way the beach umbrela is too cute :)
    Have a great weekend.

  69. State beauty Comment #70

    Lovely and great shooting!! Love all the pictures!


  70. mieke Comment #71

    I really love the polka dots havaianas x


    Check out my new post:

  71. The Fashion Panda Comment #72
  72. Caroline Comment #73

    You have the perfect style for Havainas, very casual and effortless !

    Great lookbook, it truly makes me want to be on the beach with a pair of Havainas !

  73. Laiyin of The Style Circus Comment #74

    Beautiful shots!!

    Love from Munich, L


  74. Jennie Comment #75
  75. Claire Comment #76

    So pretty, good post!

  76. Jen Comment #77

    Loving these looks as per usual. So cute with the blow up floaties for the water! x

  77. Sassique Comment #78

    I love this photo shoot! Your photos are amazing. And congratulations for this cool collaboration

  78. Paulina Comment #79

    Stunning photos! I love them all, although black will always be my favorite.

  79. Kate {Taffeta and Tulips} Comment #80

    Love your quintessential California style. My favorite look is the white sweater and denim shorts. So classic and cool.

  80. Mónica Sors Comment #81

    wow, amazing outfits, like the post so much!

    Mónica Sors

  81. Nicole Comment #82

    OMG all these outfits are amazing!! I love the slippers too! :)

    New post on GIRL ABOUT TOWN BLOG

  82. Purpurina Rebelde Comment #83

    Que fotos más maravillosas….guapa

  83. Angelo Comment #84

    fantastic post :) waiting for you on my blog 😉

  84. Cherrys Comment #85

    Where is the cute jumpsuit from the 10th image from? does anybody know?? its so lovely!!

  85. McKenna Comment #86

    Love these looks! How fun and perfect for summer. You are stunning! xo

  86. Kristi Comment #87

    So many cute shots and fabulous Havaianas! Love them all!

    xx, Kristi

  87. Helen Comment #88

    Great photos!! I love Havaianas xx

  88. Mariah Comment #89

    So pretty! :)

  89. laviniah Comment #90

    Stunning shoot! Love the variety of colours

  90. vilamores Comment #91

    I love all of them!!

  91. Elise McVicar-Cassity Comment #92

    I always tell people to come to your website for sandal inspiration, this is the perfect collaboration!

    Love the gold ones.

  92. Hana Comment #93
  93. magda gdynia Comment #94

    beatiful pictures! regards!

  94. Sarah Comment #95

    are your hair curls natural oder do you do this with a curler? sorry, my english is not so good

  95. shesaidsomething Comment #96

    I think Havaianas made a great choice partnering with you, Jules. Whenever brands “try” to recreate a street-style/blog shot it just never works. As a fashion blogger your authenticity is very clear.

    Best of luck with your continued success.

  96. fran Comment #97

    this is amazing


  97. In My Dreams Comment #98

    I love all the outfits you have put together with the Havaianas!!!

  98. The Crushworthy Comment #99

    I love havaianas and breaking them out for the summer. The baby ones are so cute–I was recently gifted two pairs for my one year old from a friend visiting Brazil for the World Cup. She wore them proudly today during the game even though they lost 😉

  99. Mary Comment #100

    Please Sincerely Jules can you tell me where your nice jumpsuit from the 10th picture is from?? Maybe you could share this outfits with the details of the clothes, that would be so amazing!

  100. Caroline Comment #101

    Thinking I need to pick up a pair of Havaianas! All these outfits are so great and the pictures are flawless!

  101. ali Comment #102

    Wow toes are so long :(

    • shesaidsomething Comment #103

      Body snarking is uncool. Please engage in silence where your words are not adding to the spirit of the conversation (aka: you can go to reddit).

  102. Monique Comment #104

    Looks like lots of fun! And seriously – you could wear a waste bag and totally pull it off!

  103. Heidi D. Comment #105

    Such a beautiful photos! I live in my Havaianas in the summertime.

    Heidi D.

  104. Annie Comment #106

    OMG I love these looks!!!
    Would love if you checked out my blog

  105. Susanne Comment #107

    Beautiful photos :)

  106. Jessica Comment #108

    Love the lookbook! Your styling is insane!

    Love, Jess

  107. Victoria Comment #109

    Lovely pics!!! Havaianas are just so confy and cute!!!

  108. jeanett Comment #110

    I want to be the seaside on fine day, enjoy the sunshine and the soft breeze.

  109. Nicole Comment #111

    Omg this is soooo cute!! Love all those slippers and the outfits you put together! :)

    New post on GIRL ABOUT TOWN BLOG

  110. michaela sloth Comment #112

    Hi Jules. I wonder where did you buy that white/grey ombre knitted? I really love that outfit and i have the same jeans as you;) Would love to if i got an answer:)

    • kary Comment #113

      hi michaela, i just saw you are also looking for a piece in this pictures. As you are also a sincerely jules fan do you maybe know where the playsuit is from what she wears on the 10th picture? Thanks :)

  111. Marta Comment #114

    love your pics!

    I like havaianas!!


  112. Alexandra Morgan Comment #115

    Nice summer pictures, I particularly love your thin pullovers.

  113. Purpurina Rebelde Comment #116

    Mira que tienes fotos espectaculares….

  114. CC Comment #117

    Love the all-white look with ripped jeans! It’s so beachy cool, yet casual for everyday use.

  115. Clapham upholstery cleaners Comment #118

    Great photos! Love your flip flop collection!

  116. Subtil Trendy Comment #119

    Love Havaianas !!

    Beautiful pics <3


  117. Adri Comment #120

    Such a great collaboration! Love the new styles that they have and the metallic colors are great!
    xo Adri

  118. Hazel Comment #121

    Love these pictures! Havainas are always so comfy!

    Follow me on Instagram: @theskimplelife

  119. Julia Comment #122

    I love havaianas, i wear them all the time, its fix with everything!!!

  120. You Had Me At Vogue Comment #123

    You really do have the best fashion taste!! love everything you wear! xx

  121. melissa Comment #124

    LOVE these photos Jules! Congrats…this is an awesome project!
    Enter My Sandrea Jewels Giveaway On The Blog –>

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  123. Patti Comment #126

    Was never a big fan of wearing flip flops other than poolside or at the beach but you make them look so cute!
    I’m always admiring how you put your outfits together!

    With love,

  124. Low Cost Seo Specialist Comment #127

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  125. Marle Comment #128

    They have so many fun new ones! I love how they always go with EVERYTHING without looking cheap like other flip flops often do. <3

  126. Justine Erica Comment #129

    Love the green romper look!

    Miss Justine E

  127. rachel jung Comment #130

    love these photos! I need a beach umbrella like that in my life !!! xo

  128. EVE Comment #131

    I never left a comment on your blog, it’s the first time 😉 I love your post, it’s so colorful! I’m an inconditional fan of Havaianas and you gave me inspiration to make my own post about it, if you want to have a look, it’s here:

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