Love Your Real Selfie <3

Aeries-Love-Your-Real-Selfie-Shoot-at-Mondrian miami

So excited to be a part of Aerie’s “Love Your Selfie” world record breaking selfie and shopping event in Miami this Saturday, March 7, 2015. The campaign, which I truly love and believe in, is geared towards celebrating the Aerie REAL movement which focuses on not using photoshop for their photos and encourages girls to be REAL; no filter, no anything. Amen to that!

Super pumped up to be able to participate in the world’s biggest un-retouched selfie with rad aerial photographer Gray Malin! Come hang with us and be a part of a cool movement- let’s celebrate natural beauty while shopping the awesome Aerie swimwear!

WHEN: Saturday, March 7th, 2015

1100 West Avenue
Miami Beach, Fl 33139

TIME: 10am to 1pm
RSVP is mandatory: aeriersvp@inhouseideas.com

See you in Miami for our selfie! #aerieREAL


Au revoir!


Hey loves! I am headed off to Paris for the week. The weather is going to be pretty chilly, so I made sure to stuff my suitcase with as many cozy jackets as possible- like this amazing one from Free People! My ideal jacket is warm, fuzzy, and easy to move in. No snowman arms! The little detailing on the shoulders makes this jacket so special. It really makes the jacket a great statement piece, instead of just your typical faux fur. Throw it on with a blank tee and some skinnies and you are good to go! See you soon Paris! xx




Last weekend was a dream come true. I always tell you guys to dream as BIG as you can because as long as you work hard towards it, it will come true.

It was more than I could have imagined and I’m still pinching myself that we opened a pop up store for Shop Sincerely Jules just a week ago. It’s always been a dream of mine to own a brick & mortar store so I’ve made that one of my main goals to accomplish at some point in the near future. To speed up the process however, my team and I decided it would be cool to open a 2-day pop up shop to launch our new collection but also get to hang with our customers + fans!

It was a lot of work to put it together, especially because I’m very particular on how I want things and I honestly didn’t think we could pull it off because things kept getting pushed back with production, revamping the place plus other little minor details.

I’ve always wanted to have a flower shop so I knew that I definitely wanted to incorporate my love for flowers inside our pop up (but also when I have our actual store). So we had our own little flower bar that I was completely in love with! It was small, but so cute! I made sure we had only flowers I truly love and think are beautiful. Everyone loved the bar- I was making everyones bouquet! SO fun!

I also knew I wanted to have a neon signage. I think they’re so cool and could elevate any room from simple to whoa. We had our ‘Sincerely Jules’ logo done for the neon which I fell in love with because it was to the T. Thanks to our buddy from Chamo Studio for making it for us!

We teamed up with our friends at Hive Social Lab to have a fun photo printer to have our photos printed instantly when guests shared a photo on instagram using our hashtag #SJPopUPLA. Such a fun thing! Lastly, we had yummy cupcakes from the Confection CO OP that were small enough to eat like 5 in a row! So good!

The pop up store was a huge success and I wanted to thank everyone who came out to support and hangout with us! We loved meeting you all- you guys inspire me! Hoping to open another pop up soon, so stay tuned because we might go to a different city!

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