I’ve always struggled to find the “right” pants that fit and that are flattering, so I never really cared to wear them or even search for the perfect pair. I always thought they had to be black or gray, unflattering and boring! Being in an industry where I can pretty much wear anything, it’s been really easy for me to get by without having to wear pants. However, I was excited to hear all the new minor but very important adjustments LOFT made to their pants this season for their Fall 2013 Pant Collection when they approached me.
What I think is really important when it comes to brands is when they actually listen to their customers in order to improve their product and Loft did just that, listen.. I was particularly fascinated when Loft gave me the run down of what they had to do in order to get the “right” fit for their pants! They spoke to 10,000 women that tried on over 400 pairs of pants in hundreds of styles in order to help design the perfect fit. They nailed it! I fell in love with the ‘Marisa’ fit in a plaid print, which is their most popular fit since it fits most figures.
I style the pants two ways- to show that pants can in fact be fun and so versatile! Especially when it comes in a cool plaid print like these. Plus, now it’ll be easy for you to pick a pair that fits since Loft redesigned their pants to 45 different options in fits, lengths, fabrics, colors, prints and legs shapes to help suit different needs and styles! Brillant.
I love pairing contrasting colors and prints- keeps thinks fresh and young. I wanted this look to be something I’d wear to a meeting. The strappy heels give enough sexyness to the look while the tee tones down the pants for a more effortless touch. The added zebra was a little detail to add the right amount of quirkiness!
Wearing: LOFT pants c/o | Zara tee | Isabel Marant heels
This is my cool-downtown girl look. It’s super fun, young and eclectic! Wanted to spice things up and add a few different prints to the plaid. A mix of camo, plaid and leopard always seems to work for me!
Also on September 7, for every pair of pants sold in LOFT stores nationwide, LOFT will donate a pair of pants or other clothing item to Fashion Delivers. Fashion Delivers is a non-profit organization that collects excess inventory from manufacturers and retailers and distributes it through a network of community charities to millions of people in need each year.