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SJ POP UP LA.

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Last weekend was a dream come true. I always tell you guys to dream as BIG as you can because as long as you work hard towards it, it will come true.

It was more than I could have imagined and I’m still pinching myself that we opened a pop up store for Shop Sincerely Jules just a week ago. It’s always been a dream of mine to own a brick & mortar store so I’ve made that one of my main goals to accomplish at some point in the near future. To speed up the process however, my team and I decided it would be cool to open a 2-day pop up shop to launch our new collection but also get to hang with our customers + fans!

It was a lot of work to put it together, especially because I’m very particular on how I want things and I honestly didn’t think we could pull it off because things kept getting pushed back with production, revamping the place plus other little minor details.

I’ve always wanted to have a flower shop so I knew that I definitely wanted to incorporate my love for flowers inside our pop up (but also when I have our actual store). So we had our own little flower bar that I was completely in love with! It was small, but so cute! I made sure we had only flowers I truly love and think are beautiful. Everyone loved the bar- I was making everyones bouquet! SO fun!

I also knew I wanted to have a neon signage. I think they’re so cool and could elevate any room from simple to whoa. We had our ‘Sincerely Jules’ logo done for the neon which I fell in love with because it was to the T. Thanks to our buddy from Chamo Studio for making it for us!

We teamed up with our friends at Hive Social Lab to have a fun photo printer to have our photos printed instantly when guests shared a photo on instagram using our hashtag #SJPopUPLA. Such a fun thing! Lastly, we had yummy cupcakes from the Confection CO OP that were small enough to eat like 5 in a row! So good!

The pop up store was a huge success and I wanted to thank everyone who came out to support and hangout with us! We loved meeting you all- you guys inspire me! Hoping to open another pop up soon, so stay tuned because we might go to a different city!

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my style

señorita.

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Hi again! It’s been about a week since my last post- shame on me! I’ve been jet setting off to different cities for work so it’s hard to keep the blog updated. My apologies!!

However, I’m excited to share a new SJ design! We went full force for spring/summer with our popular pineapple + flamingo tees, but now that fall is officially here, it’s time to start wearing those sweatshirts!

Here I introduce you our super cool + soft ‘Señorita’ sweatshirt! Perfect for a cozy gloomy day! The embroidered ‘señorita’ detail has been something I’ve always wanted to do for one of our products so I’m super hyped we were able to for fall.

Get your shop on HERE and check out the other new tees for fall! yay!!!!

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inspiration

Summa, Summa.

summer

Summer is definitely in full effect, so I wanted to share these cute flat layouts that showcase our SJ tees!

Tees are probably one of my favorite pieces to wear because you can have fun with them- dressing them up or dressing them down. Let’s be honest, for summer all you want to be dressed in is cute easy pieces and comfy tees! Let me show you how you can style a couple of our classic + best sellers for a perfect summery look!

Let’s have some fun! You can shop these tees and other fun ones over on my shop, here.

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Our first EVER tee! This is our ultimate classic, the one that started everything for our line. It’s the one I’m most proud of! Our DBA tee now comes in white too!

Here I went with a sporty-chic look pairing it with a bold print skirt, neutral colored sneakers and a fun little clutch! The hat tops off the entire look, as well as the layered necklaces. This look is perfect for: Flea Market shopping.

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A white tee and vintage 501s are probably one of the best combos ever. Our cool ‘Viva la Moda‘ tee goes hand in hand with a pair of your trusty Levis shorts! Pairing this combo with Birkenstocks, a panama hat and your cool polaroid camera makes for a picture perfect day at the beach!

flamingo

Nothing beats a pink flamingo with striped espadrilles! I mean.. it’s just the cutest combo. Our ‘Flamingo‘ tee is such a summer staple! Wear it with a floral skirt and you’re as cute as the flamingo!

pinapple

Pineapple anyone? Yes! This adorable pineapple tee, we call it ‘Piña Colada’ tee, has been such a hit this summer! From the distressed colors to it being a pineapple. You can never go wrong with sporting a pineapple tee, especially if it’s an SJ tee! I love wearing mine with my, yes these shorts again!, vintage 501s, braided sandals, cross body bag and sunnies!