Welcome to Sincerely Jules! So happy to have you here to join me in my adventures. Here you’ll find little bits and pieces of my favorite things in life – from fashion & travel to home & lifestyle. Always remember to dream big, achieve your dreams, but most importantly to believe in yourself! Thank for your continued love and support!

Julie Sariñana founded Sincerely, Jules in February 2009 as a creative outlet to express her thoughts, inspirations, and personal style. Jules beautifully curates her daily style, travel adventures, and life to inspire and motivate her readers. She always lives by the motto ‘Dream, Believe, Achieve’ and encourages her readers to do so too. In addition to Sincerely, Jules, she is the Creative Director for Shop Sincerely Jules, an eclectic, clean, and chic clothing line.


“As if attending fancy events, posing for ad campaigns, and blogging from Fashion Week doesn’t keep her busy enough, Jules also designs quirky screenprint tees emblazoned with inspiring saying like her motto “Dream, Believe, Achieve” creative indeed”

Teen Vogue

"The imagery Julie curates for her site is undoubtedly aspirational while at the same time she is able to connect with her audience and make you feel like she's the best friend you enjoy Sunday brunch with. The integrity she maintains in what she shares on her blog is remarkable. She's the real deal!"

Jennifer Powell, NEXT Management

"Inspiring, naturally beautiful and a joy to be around. Julie’s success is in large part due to her sincerity and realness displayed in her every day, fabulous, life."


"Our relationship with Julie started nearly five years ago, at the beginning of her journey from personal style blogger to global internet celebrity and successful fashion designer. Millions of people are attracted to Julie for her understated cool girl style and her beautiful soul. It has been a privilege to partner with her through this period of massive growth in her personal and professional life. Her character, creativity and concern for people around her are why Julie is not just a business partner, she and her team are our valued, lifelong friends."