Billabong x Sincerely Jules S/S 2020
March 12, 2020
When I heard my 1st Billabong x Sincerely Jules collection was the largest and most successful collaboration in Billabong Women’s history with a 50% sell through online in the first week, I was pretty blown away! The first collection featured over 40 pieces that really embodied my “dream, believe, and achieve” mantra. The line was both unapologetically feminine yet classic and cool. A softly spoken palette with a confident kick of island brights that emulated an upbeat yet relaxed lifestyle.
Coming off the immense success of the last collection, I knew the pressure was on. My 2nd BILLABONG X SINCERELY JULES collection is an extensive 51-piece assortment that focuses on my love of contrast, bright bold colors, and creative expression through the art of fashion. I have always imagined designing a collection that truly embodies my philosophy of style. These designs are devoted to the adventurous, the brave, and the fiercely feminine! They were designed from the heart, and I’m so excited to finally share it!
Through the use of color and bold silhouettes, I aimed to capture the essence of the fearless and empowered female. This collection was created for bold and brave women and embodies wanderlust, confidence, and a creative spirit.
Wearing the clothing while shooting in Columbia among the amazing colors and the culture of Cartagena was a match made in heaven! The people and the architecture left me speechless, and I was completely enamored by my surroundings. I am Mexican so colors have always been important to me. Bringing an element of my roots, Mexico, always feels so influential and authenic.
Jimmy and Jesse Marbles shot this series. Their photographic eyes combined is pure magic! They have this way of creating divine proportions between the environment and the subject. They really captured the heart of the collection!
Taking this journey with Billabong has been a landmark for me in my career. From the talented designers to the detail oriented care of the entire operation, I’m beyond blessed! We created this collection to celebrate the idea that self-expression can be a form of adventure -and one that each person should approach with creativity and passion. I love all the pieces so much and can not wait to hear which styles are you favorite!
SHOP THE FULL COLLECTION HERE and in-store/online globally at Billabong.