I Never Expire | SK-II Campaign

· Los Angeles, CA. May 3, 2018

I’m the youngest of four and growing up with older siblings was always fun, but it also came with the pressure to follow in their footsteps. I’ve always struggled with accomplishing the so to speak ‘societal norms’ by a certain age. Most of my siblings had the house, the family, the career path all set by the time they were 30. Naturally, I felt like I had to fulfill these milestones as well. Sometimes, I was teased about not being married and having kids by the time I hit the big 3-0, and it made me have my own hang-ups about life. It made me question myself and decisions; often I found myself asking questions like, “Am I good enough to accomplish these goals?” or “am I falling behind compared to my siblings and peers?” I felt like I was being boxed into this “you have to be this certain age” to consider myself “successful” or even “accomplished.” I feel that society puts an age-related social stigma on women about accomplishing certain things by a certain age. This is an unrealistic approach to life, and I want to challenge this belief system. There is no such thing as an expiration date or age for living out our lives and dreams.

 For me, it’s always been crucial to set goals for myself. Setting these goals didn’t mean putting an age limit to when they needed to be achieved. Although, I did feel the pressure from family, friends and society, I knew I never wanted to follow anyone’s footsteps but my own. I wanted to do things on my own terms. My goals weren’t geared towards having kids before I reached 30, or taking up a common career path or even being a home owner before I ended my twenties. I wanted to live against the grain, and defeat these old-fashion notions because we deserve to be happy at every age. My goals were not to check any of these pressures off my checklist by 25, 30 or 35, but instead it was about following my heart and doing them when they felt like the time was right for me. Now, at 32, two years after society’s “aged” deadline, I’m not married yet (we are engaged though!), we don’t have kids, and we have yet to find our dream home. But, more than ever, I feel the most proud to be this age. Most importantly, I’m happy and I feel confident that everything comes in due time when it’s meant to be. 

 After choosing to create my own path in life, I’ve been supported and even praised by friends and family on following my heart. It feels damn good to do what I want, when I want!

 With all the age-related shame that society imposes on women, I’m very happy brands like SK-II have decided to challenge these expectations. They’ve launched a powerful, global campaign called #INeverExpire in hopes of inspiring women to take a stand and live life on their own terms, regardless of age. It’s a beautiful initiative that will resonate with many of us who have experienced age-related pressures. SK-II discusses all these issues in their moving film titled, ‘The Expiry Datewhich not only leaves you feeling empowered, but also moved and inspired to break the rules.

 Let’s make a promise to ourselves to embrace where we are in our lives no matter how old we are. Remember, there’s no expiration date on your dreams, you just have to believe in yourself and go for it! The definition of happiness is not measured through your age but by timeless self-love. Live your own life, dance to the beat of your own drum because that’s living life to the fullest. Go on a journey where numbers and expiration dates don’t exist. Together, we stand tall and proud to praise what we have accomplished, not what we haven’t.

 Follow your own beautiful path because it’s the one no one has walked but you. Your life and path are your own, it’s up to you to create your destiny. I’m living mine with no age attached because #INeverExpire.

 I enjoyed watching actress Chloe Bennet’s response to the video, you can see it on Vanity Fair, here. I want to hear your thoughts and experiences on this issue, what age pressures have YOU faced from society? When did you decide to live your life on your terms? If so, what made you do it and why?


Thank you SK-II for creating this compelling global awareness and sponsoring this post.

 Remember to watch the video: “The Expiry Date” – Link Below:


38 Comments Write a Comment
  1. Ewa Macherowska says:

    You look perfect! x www.evdaily.blogspot.com

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  6. Mireia says:

    Absolutely love it! Mireia from TGL https://thegoldlipstick.com/

  7. Pinja says:

    This is such a great post and campaign! Being 22, never had a boyfriend and not even planning/wanting kids, I can definitely relate to this on a certain level. This is such an important message for everyone to remember though, and the 'classic' route just isn't meant for everyone.

  8. Cynthia says:

    I’m a great believer that timing is perfect for everything that happens in life’s is just the matter of time and patient at the end of the day we all live our personal life, and lived to fullest with happiness. Do what make feel happy whenever you want no matter if u are 100 years old.

  9. MayB says:

    Hello! Comparto tu opinión sobre el estigma de la edad, yo tengo 25 años y siento la presion del entorno. Bonito post Besoss

  10. Salma says:


  11. giulia pirola says:

    you are so beautiful, i love your blog! www.fashionjuls.it

  12. Monika says:

    Beautiful photos! :)

  13. vanessa says:

    beautiful! http://www.carosimpianti.com

  14. Jandrew says:

    Jules this a powerful topic . It is present for women because of biology. People are hard wired to reproduce and it is a unconscious societal pact to pressure those who don’t follow the norms. I’m a gay man and this ageism is all about looks . I learned as I aged to just not give a f**k! Jandrew Dress The Part http://www.jandrewspeaks.com

  15. Carolyn says:

    love how you just do you! that's what I hope we all have the freedom to do, rather than living according to societal norms and expectations http://heyprettything.com

  16. miri says:

    I love this post and totally agree- age has no limit. XO Miri https://currentlywearing.com

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  24. Kathrin says:

    I've always felt this kind of pressure and I know many other women who do as well so this is a great message. Kathrin | Polar Bear Style

  25. Camille B says:

    Oh I feel you ! I'm 25 and in a relationship for almost 2 years, I feel like we have so many things to do as a couple before anything else but a lot of people around me (especially friends) keep asking me or joking about the fact that we should start having children. But why rushing into it when we both know it's not the right time. We all need to listen to our own happiness instead of what people and society are telling us. Good luck in your journey. As always I love to read you :)

  26. Rue says:

    This is so true on so many different levels. It's funny I feel like when I was 18 and looking at who I wanted to be when I was 25, I was so caught up with what social standards dictated "I'd be married and on my first kid." I'm now 25 and still trying to make sure I do laundry once a week and feel like a woman on the rare days I manage to put on matching socks.

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  29. Beatriz says:

    Such a great article! It's so true-you shouldn't set an age limit for your goals! xx Beatriz | www.livelovewearit.com

  30. vanessa says:

    linda! http://www.carosimpianti.com

  31. Tessa says:

    I love this post - it resonates with me on so many levels. I’m turning 31 next week and have been in an awesome relationship for 5 years. Everyone is constantly asking me ‘when’ we’re getting married or ‘why’ we’re not already. When I tell them how happy/content we are and that it’ll happen eventually when we are ready they sing “you’re not getting any younger!”. They almost seem perturbed that I’m not up in arms about the fact that he “hasn’t given me a ring”. It’s not that I have an aversion to marriage or don’t see us being married someday, but I can help but be offended that people don’t respect our right to do it on our own time. Furthermore, that they can’t fathom that I can be 30, in a relationship, and completely happy despite being unmarried.

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  33. margaux says:

    Thank you for your message and for your sincerity :) I feel like men have less this pression than us but you're right it is our job to live our dreams no matter our age and no matter the people think!!

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