Somedays Lovin’.


Hi loves! It’s been over a week that I last posted  and yes I feel terrible about it and I’m so sorry but there’s been a whirlwind of things going on and on top of that, I’ve been extremely sick with fever. I needed to unplug and really regroup myself because being sick while traveling definitely took a toll on me. I’m finally starting to feel well again, so bear with me!

This look makes me want to be back in Brasil. We visited Vila Madelena in São Paulo-  a super cool, hip middle class area where art, culture and a nightlife is very prominent.  It has a really great boho urban vibe and the walls (and sidewalks!) are covered in brightly colored murals, that are so incredible and undescribable. There are so many little hidden gems- coffee shops, restaurants, bars, samba clubs- scattered throughout the neighborhood. I really enjoyed walking around and exploring this amazing area of São Paulo.

We visited a few cool brand stores in the area like FARM and UMA with the ABEST team.  There is sooo much talent in Brasil that I left inspired to comeback and give 150% to our own Sincerely Jules brand. Their brands, their stores… I mean, they’re  really killin’ it out there.

This little ensemble was not only comfortable but it really did help blend in with the cool graffiti backgrounds. Nice to mix up a floral print with a pinstripe blazer- that casual cool vibe that I’m always into.

Stay tuned for more new photos as I have photos still from brasil + tulum! Can’t wait to share! Thank you guys for sticking around- I know I’ve been a mess, but happy to know you guys are right here still! Love you!

brasil.jpg_effected brasil3.jpg_effected brasil1.jpg_effected brasil12 brasil5.jpg_effected brasil4.jpg_effected brasil11.jpg_effected

RIVER ISLAND pinstripe blazer
SOMEDAYS LOVIN’ turnpike floral button up (sold out but similar here and here)
ANINE BING shoulder bag
VINTAGE 501 LEVI’S jean shorts
IRO PARIS heels (sold out but similar in black here)
RAEN sunnies

my style



Hey guys! So sorry I haven’t given you any updates from my trip to São Paulo Fashion Week in Brazil. We had a jammed packed schedule over there and we were having the time of our life. I have absolutely fell in love with this country!

This was my second look for SPFW. (See! I didn’t even have time to post my first look!) My goal was to bring a little bit of California to Brazil! I love the glam of São Paulo fashion, but wanted to add in a little bit of my laid back, easy breezy esthetic to the look. You know I love mixing prints, so I decided to do this with a little bit of texture. Putting sequins with a print is a great way to get the look of print mixing and really adding that chic factor. I, of course, had to throw on my new boots (so in love!). I wanted to add a little bit of an edge to the look and not have it be too girly. They also helped make all of the walking much easier!

townsen11.jpg_effected townsen3.jpg_effected townsen.jpg_effected townsen1.jpg_effected townsen8.jpg_effected townsen7.jpg_effected townsen6.jpg_effected townsen2.jpg_effected

Join me tonight as I host the Revolve Pop-Up Shop event at The Grove LA! (189 The Grove Dr, Los Angeles, CA 90036) They will have all of our favorite tees from Shop Sincerely Jules fall collection! Come by and say hi between 6 and 9! Hope to see you all there!! xo

GREYLIN sequin jacket (similar here)
TOWNSEN ruffle skirt (similar here and here)
SAINT LAURENT ‘rangers studded combat boots 
VINTAGE grey tee (similar here)
ELISABETH WEINSTOCK oversized clutch


Let’s Go To: TULUM.

JANESSA LEONE straw hat  |  OSKLEN raffia crossbody   |  CHARLOTTE STONE
|  CAROLINA K XIMENA crop beaded top  |  ONE TEASPOON denim shorts 
TOPSHOP wayfers sunnies  |  LISA MARIE FERNANDEZ bikini  |  AESOP hand balm | FUJIFILM INSTAX camera  |  SENSI STUDIO straw tote bag  |  BP chain necklaces

And we’re off to T U L U M!!!

It’s one of my favorite places in my motherland! I will be heading there this weekend for a couple of days for a fun little project! So, thought it would be fun to do a collage for Tulum.

I know, I know what you guys are thinking… “it’s not summer right now and we want winter/fall ideas” I know this is true, but for example in Brasil (which I just got back from yesterday- and i miss it terribly!) its Spring! It’s starting to warm up over there… and many of you always go on beach getaways anyway, right? So this can help!

So these are some fun items I’m packing with me for fun beach vibes in Tulum! Can’t wait to be back there!!!!