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SJ POP UP LA.

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Last weekend was a dream come true. I always tell you guys to dream as BIG as you can because as long as you work hard towards it, it will come true.

It was more than I could have imagined and I’m still pinching myself that we opened a pop up store for Shop Sincerely Jules just a week ago. It’s always been a dream of mine to own a brick & mortar store so I’ve made that one of my main goals to accomplish at some point in the near future. To speed up the process however, my team and I decided it would be cool to open a 2-day pop up shop to launch our new collection but also get to hang with our customers + fans!

It was a lot of work to put it together, especially because I’m very particular on how I want things and I honestly didn’t think we could pull it off because things kept getting pushed back with production, revamping the place plus other little minor details.

I’ve always wanted to have a flower shop so I knew that I definitely wanted to incorporate my love for flowers inside our pop up (but also when I have our actual store). So we had our own little flower bar that I was completely in love with! It was small, but so cute! I made sure we had only flowers I truly love and think are beautiful. Everyone loved the bar- I was making everyones bouquet! SO fun!

I also knew I wanted to have a neon signage. I think they’re so cool and could elevate any room from simple to whoa. We had our ‘Sincerely Jules’ logo done for the neon which I fell in love with because it was to the T. Thanks to our buddy from Chamo Studio for making it for us!

We teamed up with our friends at Hive Social Lab to have a fun photo printer to have our photos printed instantly when guests shared a photo on instagram using our hashtag #SJPopUPLA. Such a fun thing! Lastly, we had yummy cupcakes from the Confection CO OP that were small enough to eat like 5 in a row! So good!

The pop up store was a huge success and I wanted to thank everyone who came out to support and hangout with us! We loved meeting you all- you guys inspire me! Hoping to open another pop up soon, so stay tuned because we might go to a different city!

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my style

New York Minute

moschinoMy hard drive was fully recovered last week, so now I have a bunch of photos I can finally share with you!! These photos were taken a while back in NYC- when they weren’t having the craziest weather ever! This look was a perfect for the end of summer-a little dressy and a little casual, equals a lot of chic.

I love mixing fancier pieces with more casual pieces. It makes the look so much more wearable, but you still look dressed up. It also makes your day so much more comfortable. If you have to run around town take this look and throw on some sneakers and you will look just as amazing!

These vintage Levis shorts are my absolute favorite! They sit low on my hips and have the perfect length- sometimes short denim cut offs are a little too Daisy Duke for me. If there is one staple piece that everyone needs in their closet, it is a perfect fitting pair of vintage denim shorts. They aren’t easy to find- especially if you are looking for a specific wash and length- but once you find them they will be one of your prized possessions. The best place to hunt for them is at flea markets, thrift stores, or vintage shops.

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VINTAGE MOSCHINO jacket
501 LEVI’S shorts
ISABEL MARANT heels
VINTAGE CHANEL 2.55 jersey bag
CURRENT/ELLIOT tee 
JENNIFER ZEUNER ‘J’ necklace
APC pendant necklace

Other

New New.

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We finally launched new tees on the shop today!!! We revamped our tees with a new silhouette, new fabric plus added two different greys! Exciting! Can’t tell you how much I love these new graphics- especially CouCou (which means Hey Hey! in french), étoile brillante tee and Making Magic Happen! Get your shop on with our new tees here!

MAJOR NEWS you guys!!! The SJ team and I have been working tirelessly to get this launched- our first ever POP UP shop this weekend! Eeeeeekkk! So freaking exciting to say the least!! (insert a ton of exclamations here!) We will have all new product and have tons of fun with our friends from Hive Social Lab printing photos and eating cupcakes from The Confection CO OP too! Can’t wait to meet you guys and have some fun this weekend! Below is the flyer! COME COME COME hang with me and my team! use hashtag #SJpopupLA

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