Sebastian Saved My Style.


Last month was one of my busiest months this year! It was packed with so much traveling, meetings, events and a small appearance during New York Fashion Week.

With so many things on the to-do list and all the traveling I’ve been doing, it really takes a toll on my hair. Since hair is so important to me, it’s my everyday accessory, I like to always have my hair look great. Products have a lot to do with that, of course, especially when your life is always on-the-go. It’s important to have key products that fit in your bag or carry-on to help you have gorgeous hair days, everyday. Sebastian’s Hair Emergency kits are definitely life savers. I relied on their Flat Fix Kit and their Frizz Fighter to save me from having flat looking hair and ensure my style stayed flawless throughout the whole day. I loved that they were mini bottles, perfect enough to fit in my purse (see below photo on ‘What’s in my Bag’ for example)

I was so happy to partner up with Sebastian Professional during New York Fashion week to help get me through a couple of days of appointments, meetings and events. The humidity in New York during September really makes my hair suffer, so the #SebastianSavedMyStyle campaign definitely came at the right time. Their first ever hair emergency simulator, which consisted of a wind tunnel in the middle of the bustling Meatpacking District- that helped anyone who was having a bad hair day transform emergencies back to fierce style, using the Sebastian Professional Emergency Kits– the new collection of (4) hair styling kits tailored to tackle the worst hair emergencies. This was a fun and exciting way to not only fix your hair dilemma, but interact with the Sebastian Professional styling team. Icing on the cake was having your photo taken to show off our new killer hair looks at the end of the wind tunnel!

Earlier that day, we filmed a cool video of my day in New York and how no matter how busy I get, I always try to maintain my hair looking flawless whether its spraying hairspray in the middle of the street when I’m on the go, or just carrying my favorite Sebastian Professional products with me. Hope you enjoy our video- I love it!

Make sure to follow along for great tips + new products: Twitter- @SebastianProUSA, Instagram- @SebastianWNA


A little diary of what my day in NYC looked like with Sebastian Professional!

Video by Wade Koch for Sebastian Professional x Sincerely Jules
Thank you Sebastian Professional for sponsoring this post. My writing and opinion remain my own.

my style

Never Stop Dreaming.


NEVER STOP DREAMING. yes, that’s what I always preach, but it’s true. No matter what you want to do with your life or how big or small your dream is, never stop dreaming + believing.

My goal for this blog and for the product we make is to always inspire you to follow your dreams. It’s something we tend to put in the back of our minds because sometimes we are too scared to go out and do what we want.

From my experience, I’ve learned to put myself out there and do things I’ve always dreamt of. The worst that could happen is 1 of a couple things: 1) I fail, but what is success without failure? 2)  It’s not what I thought it would be, but then I can just come up with a plan B. or 3) I keep trying and trying until what I’ve always dreamt of feels right. I’d rather know I attempted to follow my dreams and work towards it than always wonder, “what if?.”

Anyway, now onto the fashuuuun! Here, I bring you one of those tees that get you feeling inspired. Our new ‘Never Stop Dreaming‘ tee is a tee I had in mind to help motivate all of us to keep our dreams alive!

We shot this in the desert for our lookbook and it was one of my favorite tees + looks! Check out the tee plus many other new styles, HERE!

Hope you enjoy! x


SINCERELY JULES ‘Never Stop Dreaming’ tee


Currently/Craving : Office Accessories



BIG News!! The SJ team and I are packing up and moving to a new office!! I can’t even get my thoughts together without getting a little teary.

It’s such a bittersweet feeling to be honest. When we first moved into our last office last year, I couldn’t believe it. I was over the moon with excitement. The thought of having a real office to work from was a dream come true. Going from working and packaging hundreds of orders in my kitchen from our online store to finally finding “the perfect” studio/office space was definitely one of my favorite accomplishment highlights. We couldn’t keep packaging orders from my kitchen, the orders were getting bigger and bigger. We needed a space to ship our orders from, to be creative in, to blog from, to have meetings in, to have a photo studio in, to just expand really but most importantly to hire people to be a part of our team.

We moved into this super cool, loft-feel space with high ceilings and white brick walls that we made into our second home. We didn’t think we would ever fill it up with furniture or other necessities because we thought it was a huge space. It came together rather slowly but organically over time. It had a very “lived-in” feel with comfy chairs, a bunch of candles everywhere, succulents, art work, stacks of magazines, polaroid photos of everyone who came to visit us and just an overall fun vibe. As our shop grew with orders and product, our team grew too.

We made room and adjusted rapidly but knew we were quickly outgrowing it.

When we first got the keys to our first office, I swore we would NEVER move offices. The space was perfect and so private from everything and everyone which I loved. It was a true hidden gem. A gem I saw working from for many years to come, it just really felt like home. A year later, we are now moving offices. Tear, smile, Tear. It’s crazy how things happen, and how fast.

Don’t get me wrong, I’m very happy, excited, proud, and ecstatic to be able to grow and move into a bigger space to better fulfill our needs. I just didn’t think it was going to come this quick, you know? moving offices and all. I thought we were going to be in our old place for 3-4 years minimum, but 1 year? Whoa. We definitely outgrow it and not that that’s a bad thing, but it makes me sad a bit because we built so many memories in our last office. It was a space that helped us pave way for wants to come next. That office was our first move to prove to ourselves we can do this and take this to the next level. Now, here we are. A new space, a new area and a new attitude.

Although it’s been a hectic couple of days trying to move everything into the new office and getting settled in, all I could think about now is the future. It’s a fresh new beginning and I feel so revamped now to bring you guys cooler product, better content and just be more creative. It’s a move that made me sad at first, but now I see the bigger picture!

I decided to leave most of our furniture behind and do a brand new look coming into this new space. I’m pulling inspiration and making wish lists of things I want to get. I have a lot of work to do- trying to design the look & feel of the new office is not an easy task. Thinking about it  gives me anxiety but I’m up for the challenge.  I can’t wait to share the space with you guys once it’s all completed… and cheers to a new beginning! Thank you guys for being so sweet and supportive of me and SJ. I love you guys and we can’t wait to share our growth with you when we bring you new stuff!

* Above I made a collage full of things I’m hoping to pick up; the look and feel will be completely different from the last office. Can’t wait to see how it turns out! Stay tuned!